Marketing

• Value proposition design
• Offer design & positioning
• Pricing

Strategic marketing focuses on identifying client needs and developing a value proposition to meet them. It involves determining the value clients are willing to pay for and defining the corresponding offer and pricing.

We assist in defining our clients' marketing strategy, which includes understanding clients' needs, crafting a value proposition, positioning the offer, determining key features and USP, establishing a revenue model, devising a pricing strategy, and calculating prices.

Beyond the technical aspects, we place specific emphasis on:

• Gaining a thorough understanding of what the client truly values and why
• Aligning the financial aspects of the offer with the actual level of market demand
• Assessing the reality and significance of the offer's differentiation